10 Best AI Video Tools for Social Media Managers

Synthesia9.2/10

Synthesia's AI avatar and text-to-video capabilities are purpose-built for social media managers who need to produce talking-head videos, product demos, and educational content without actors or cameras. The platform generates videos in 120+ languages with realistic avatars, making it ideal for global social campaigns. Pricing scales from starter plans ($30/month) to enterprise, with templates optimized for Instagram, TikTok, and LinkedIn formats.

InVideo AI8.9/10

InVideo AI transforms text prompts into polished, platform-ready videos in under 5 minutes—perfect for social managers managing multiple channels. The tool includes built-in captions, music, transitions, and stock footage, eliminating the need for separate editing software. Its social-first templates and one-click resizing for different platforms (Instagram, TikTok, YouTube) make it exceptionally practical for fast-paced social teams.

Pictory8.7/10

Pictory specializes in converting long-form content (blog posts, articles, scripts) into short, shareable social videos—a critical workflow for repurposing content. The AI automatically identifies key points, adds captions, and applies transitions. Its ability to generate multiple video variations from one script saves social managers significant time when testing different messaging on the same platform.

Lumen58.5/10

Lumen5's drag-and-drop interface and AI-powered scene suggestions make it accessible for non-designers while maintaining professional output. The platform excels at turning blog posts and articles into video content with automatic caption generation and brand-compliant templates. Its library of stock footage and music is extensive, and the tool integrates directly with social scheduling platforms for seamless publishing.

Canva AI8.3/10

Canva's AI video editor brings generative design to social video creation, allowing managers to create custom backgrounds, animations, and visual effects without design skills. The platform's massive template library includes pre-sized formats for every major social platform. Canva's affordable pricing ($120/year for Pro) and integration with Canva's broader design ecosystem make it ideal for teams managing both static and video content.

Adobe Firefly8.1/10

Adobe Firefly's generative fill and text-to-image capabilities enhance video editing workflows within Premiere Pro, enabling social managers to create custom visuals and fill gaps in footage. The tool's integration with Adobe's video suite makes it powerful for teams already using Creative Cloud. However, it's better suited as an enhancement tool rather than a standalone video creator, limiting its score for social-first workflows.

Pencil7.9/10

Pencil specializes in generating video ads and social content from product descriptions and brand guidelines, making it particularly valuable for e-commerce and DTC social managers. The platform uses AI to test multiple creative variations and predict performance, helping teams optimize for engagement. Its focus on ad-quality output and performance insights makes it stronger for conversion-focused social strategies than general content creation.

Hootsuite AI7.6/10

Hootsuite's AI-powered social suite includes video optimization features that analyze performance and suggest improvements, though it's primarily a scheduling and analytics platform rather than a creation tool. Its strength lies in integrating video creation workflows with social management, caption generation, and cross-platform optimization. Best for teams seeking an all-in-one platform rather than a dedicated video creator.

Sprout Social AI7.4/10

Sprout Social's AI capabilities focus on content recommendations, optimal posting times, and caption optimization rather than video generation. The platform excels at helping social managers understand what video content performs best and when to post across channels. It's valuable for teams optimizing existing video content but less useful for creation-focused workflows.

Buffer AI7.2/10

Buffer's AI assistant helps social managers generate captions, optimize posting schedules, and analyze video performance across platforms. While it doesn't create videos, its caption generation and content optimization features streamline the publishing workflow. Best suited as a complementary tool for teams using dedicated video creators, offering affordable pricing ($15/month) for optimization and scheduling features.

Kite73/10

AI-powered screen recorder that transforms captures into polished Apple-style product demos with 3D zoom animations, device mockups, and AI voiceovers.