10 Best AI Influencer Discovery Tools for Agency Teams

Agency leaders need AI-powered influencer discovery that scales across multiple campaigns while protecting client data and maintaining brand safety.

Last updated: February 2026 · By AI-Ready CMO Editorial Team

Influencer discovery at agency scale demands tools that combine real-time data aggregation, audience intelligence, and brand safety verification—without requiring manual vetting of thousands of profiles. This list focuses on platforms built for multi-client management, campaign collaboration, and measurable ROI tracking that agency teams can operationalize across departments.

The challenge isn't finding influencers anymore; it's finding the *right* influencers at speed while maintaining governance across your team. These tools excel at automating the discovery phase, surfacing high-potential creators based on audience alignment and engagement authenticity, and integrating with your existing agency workflows. We've prioritized solutions that reduce manual research time, provide actionable insights for pitching, and scale efficiently as your agency grows.

Whether you're managing 5 campaigns or 50, these platforms help your team move from spreadsheet-based discovery to data-driven influencer strategy.

SparkToro9.1/10

SparkToro's audience intelligence engine reveals where your target demographic actually spends time online, making it ideal for discovering niche influencers agencies might miss. The platform's focus on authentic audience data (not vanity metrics) helps agencies identify micro-influencers with genuine engagement, critical for client campaigns requiring brand safety and ROI transparency.

AI Content Strategy · Freemium; Standard $99/mo, Professional $299/mo, annual discounts available

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BuzzSumo8.8/10

BuzzSumo's AI-powered content and influencer discovery combines social listening with creator identification across multiple platforms. Agencies benefit from its multi-workspace collaboration features, allowing teams to manage discovery for different clients simultaneously while tracking competitor influencer strategies in real-time.

AI Content Strategy · Premium ($99–299/mo per user), Enterprise custom pricing available

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Muck Rack8.6/10

Purpose-built for agencies managing PR and influencer outreach, Muck Rack's AI identifies journalists and creators by beat, audience size, and engagement quality. The platform's media database and automated outreach tracking streamline the discovery-to-pitch workflow, essential for agencies handling multiple client verticals.

AI PR & Media · Premium ($600-2,400+/year per user), Enterprise custom pricing available

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Cision8.4/10

Cision's enterprise-grade influencer discovery integrates media monitoring with creator identification, offering agencies comprehensive audience insights and competitive benchmarking. Multi-user account management and detailed reporting make it suitable for larger agencies coordinating campaigns across teams and geographies.

AI PR & Media · Enterprise (custom pricing, typically $50K-$250K+ annually based on user seats, data volume, and module selection)

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Prowly8.2/10

Prowly combines influencer discovery with PR workflow management, allowing agencies to identify creators, manage outreach, and track campaign performance in one platform. Its AI-driven creator recommendations based on past campaign success help agencies refine targeting over time and demonstrate ROI to clients.

AI PR & Media · Premium ($500-2,500/month based on team size and journalist database access)

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6sense7.9/10

While primarily B2B-focused, 6sense's AI identifies decision-makers and influencers within target accounts, valuable for agencies running B2B influencer campaigns. The platform's account-based approach helps agencies align influencer selection with specific client objectives and measure impact on pipeline.

AI Outreach & CRM · Freemium with limited intent data; Pro/Enterprise pricing custom, typically $50K-200K+ annually depending on account volume and data enrichment tier

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ZoomInfo7.7/10

ZoomInfo's AI-powered contact and company intelligence extends to influencer identification within professional networks. Agencies using ZoomInfo for client research can leverage the same data to discover industry influencers and thought leaders relevant to B2B campaigns.

AI CRM & Sales Intelligence · Enterprise ($50K-500K+ annually, based on seats, data usage, and module selection)

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Hootsuite7.5/10

Hootsuite's social listening and influencer discovery features integrate with its multi-account management platform, allowing agencies to discover creators while monitoring brand mentions and campaign performance. The unified dashboard reduces tool sprawl for teams managing multiple client social channels.

AI Social Media · Premium ($739-2,000+/month depending on team size and channels; AI features included in Professional tier and above)

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Sprout Social7.3/10

Sprout Social's AI-enhanced social listening identifies emerging influencers and trending creators in your client's industry. The platform's collaboration features and client reporting capabilities make it practical for agencies needing to justify influencer selection to stakeholders and track campaign outcomes.

AI Social Media · Premium ($249-500+/month depending on team size and features; custom enterprise pricing available)

Try Sprout Social

10.

Also Asked7.1/10

Also Asked's AI reveals what audiences are actually asking about online, helping agencies discover influencers who address specific audience pain points and questions. This insight-driven approach ensures influencer selection aligns with audience intent, improving campaign relevance and engagement rates for agency clients.

AI Content Strategy · Freemium; Pro from $29/mo, Agency from $99/mo

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Our Methodology

Tools were evaluated on discovery accuracy, multi-client scalability, data governance, and agency-specific workflows. Scoring criteria included: - Real-time data quality: Ability to identify authentic influencers vs. vanity metrics - Team collaboration features: Multi-workspace, role-based access, and client management - Integration capability: API access and compatibility with agency tech stacks - Reporting transparency: Client-ready insights and ROI measurement - Brand safety: Audience verification and content moderation tools - Pricing model: Cost efficiency for agencies managing multiple concurrent campaigns. Tools were prioritized for their ability to reduce manual research time while maintaining governance standards required by agency clients and compliance teams.