Webflow vs Wix

Webflow and Wix both serve the design space, but they target different segments of the market and solve fundamentally different problems. Webflow positions as a growth-tier solution, while Wix aims at the startup segment.

Webflow: Build production websites visually with AI content generation — Webflow gives marketers design control without waiting on developers.

Wix: Build websites with AI-generated layouts and content — Wix handles site creation from prompt to publish without code or a web developer.

In our 9-dimension evaluation, Webflow scores 7.4/100 and Wix scores 7/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Webflow's key advantage: Build production websites visually with AI text generation, image editing, and site optimization.

Wix's key advantage: AI generates entire websites from descriptions.

Our take on Webflow: The no-code website builder for design-conscious teams. AI features accelerate an already excellent visual builder.

Our take on Wix: The easiest path to a website. AI site generation is impressive for getting started. Less control than Webflow for custom designs.

Choose Webflow if your team focuses on growth-stage marketing teams looking for design capabilities, the no-code website builder for design-conscious teams. Choose Wix if you prioritize small teams and startups needing affordable design tools, the easiest path to a website.

Watch out: Webflow — AI features accelerate an already excellent visual builder.. Wix — Less control than Webflow for custom designs..