ScaledMail vs Instantly
Last updated: February 2026 · By AI-Ready CMO Editorial Team
outreach-crm
Strategic Summary
ScaledMail and Instantly serve different layers of the cold email stack. ScaledMail provides the infrastructure — pre-configured email accounts, DNS setup, and deliverability optimization. Instantly is a sequencing platform — it creates email campaigns, manages follow-ups, tracks opens/replies, and handles outreach workflows. They're complementary, not competitive. Most serious outbound teams use both: ScaledMail accounts plugged into Instantly for sequencing. ScaledMail ensures your emails reach inboxes; Instantly ensures they're sent at the right time with the right message. If you're choosing one, Instantly covers more of the outbound workflow, but without proper infrastructure (which ScaledMail provides), even great sequences land in spam.
Our Recommendation: Instantly
Instantly covers more of the outbound workflow with sequencing, tracking, and CRM features, though the best results come from pairing it with ScaledMail's infrastructure.
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Choose ScaledMail when...
Choose ScaledMail when your existing sequencing tool works but deliverability is poor, you're scaling to 10,000+ emails/month and need dedicated infrastructure, or you want hands-off DNS and account management.
Choose Instantly when...
Choose Instantly when you need the complete outbound workflow — sequences, A/B testing, reply management, and analytics. Pairs well with ScaledMail accounts for best deliverability.
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