Piktochart vs Wix

Piktochart and Wix both serve the design space, but they target different segments of the market and solve fundamentally different problems. Piktochart positions as a growth-tier solution, while Wix aims at the startup segment.

Piktochart: Create infographics and visual reports from data — Piktochart turns numbers into shareable visuals without graphic design training.

Wix: Build websites with AI-generated layouts and content — Wix handles site creation from prompt to publish without code or a web developer.

In our 9-dimension evaluation, Piktochart scores 6.8/100 and Wix scores 7/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Piktochart's key advantage: Specializes in infographics, presentations, reports, and data visualizations.

Wix's key advantage: AI generates entire websites from descriptions.

Our take on Piktochart: The infographic specialist. If data visualization is a regular content need, Piktochart delivers better results than general-purpose tools.

Our take on Wix: The easiest path to a website. AI site generation is impressive for getting started. Less control than Webflow for custom designs.

Choose Piktochart if your team focuses on growth-stage marketing teams looking for design capabilities, the infographic specialist. Choose Wix if you prioritize small teams and startups needing affordable design tools, the easiest path to a website.

Watch out: Piktochart — If data visualization is a regular content need, Piktochart delivers better results than general-purpose tools.. Wix — Less control than Webflow for custom designs..