Heap vs HubSpot AI

Heap and HubSpot AI both serve the analytics space, but they target different segments of the market and solve fundamentally different problems.

Heap: Capture every user event automatically — Heap eliminates manual tracking setup so you see the full behavioral picture without tagging each interaction.

HubSpot AI: Native AI capabilities embedded across the HubSpot platform reduce manual analysis and accelerate decision-making for teams already invested in the ecosystem.

In our 9-dimension evaluation, Heap scores 76/100 and HubSpot AI scores 7.6/100. Heap pulls ahead with stronger scores across strategic fit, reliability, and ROI dimensions.

Heap's key advantage: Capture every user event automatically — Heap eliminates manual tracking setup so you see the full b

HubSpot AI's key advantage: Seamless integration with existing HubSpot workflows eliminates context-switching; AI recommendations appear where teams already work, reducing adoption friction and accelerating time-to-value.

Our take on Heap: The auto-capture is a game-changer for teams tired of tagging everything. Premium price but saves significant engineering time.

Choose Heap if your team focuses on growth teams, data & analytics workflows. Choose HubSpot AI if you prioritize mid-market b2b saas companies using hubspot for sales and marketing, enterprise teams managing large contact databases and complex workflows.

Watch out: Heap — Newer entry — full review in progress. HubSpot AI — Data quality dependency is severe; AI predictions degrade significantly if contact records are incomplete, duplicated, or poorly segmented—common in o.