Figma vs Webflow

Figma and Webflow both serve the design space, but they target different segments of the market and solve fundamentally different problems. Figma positions as a enterprise-tier solution, while Webflow aims at the growth segment.

Figma: Collaborate on design with AI-powered features built in — Figma's AI assists with layouts and prototyping inside the tool your team already uses.

Webflow: Build production websites visually with AI content generation — Webflow gives marketers design control without waiting on developers.

In our 9-dimension evaluation, Figma scores 7.8/100 and Webflow scores 7.4/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Figma's key advantage: AI-powered Buzz for campaign asset generation, Figma Sites for design-to-web, and Make for prototyping.

Webflow's key advantage: Build production websites visually with AI text generation, image editing, and site optimization.

Our take on Figma: If your design team is in Figma (and they probably are), the AI features are a natural upgrade. Don't switch to Figma just for AI.

Our take on Webflow: The no-code website builder for design-conscious teams. AI features accelerate an already excellent visual builder.

Choose Figma if your team focuses on enterprise marketing teams needing design at scale, if your design team is in figma (and they probably are), the ai features are a natural upgrade. Choose Webflow if you prioritize growth-stage marketing teams looking for design capabilities, the no-code website builder for design-conscious teams.

Watch out: Figma — Don't switch to Figma just for AI.. Webflow — AI features accelerate an already excellent visual builder..