AI-Ready CMO

Figma vs Kittl

Last updated: February 2026 · By AI-Ready CMO Editorial Team

design

Strategic Summary

Figma and Kittl both serve the design space, but they target different segments of the market and solve fundamentally different problems. Figma positions as a enterprise-tier solution, while Kittl aims at the growth segment.

Figma: Collaborate on design with AI-powered features built in — Figma's AI assists with layouts and prototyping inside the tool your team already uses.

Kittl: Design social graphics, logos, and marketing materials with AI — Kittl handles visual creation for teams that need quality without hiring a designer.

In our 9-dimension evaluation, Figma scores 7.8/100 and Kittl scores 7/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Figma's key advantage: AI-powered Buzz for campaign asset generation, Figma Sites for design-to-web, and Make for prototyping.

Kittl's key advantage: Vector editing, AI image generation, and background removal.

Our take on Figma: If your design team is in Figma (and they probably are), the AI features are a natural upgrade. Don't switch to Figma just for AI.

Our take on Kittl: Growing fast for good reason. The vector capabilities set it apart from Canva for certain use cases.

Choose Figma if your team focuses on enterprise marketing teams needing design at scale, if your design team is in figma (and they probably are), the ai features are a natural upgrade. Choose Kittl if you prioritize growth-stage marketing teams looking for design capabilities, growing fast for good reason.

Watch out: Figma — Don't switch to Figma just for AI.. Kittl — The vector capabilities set it apart from Canva for certain use cases..

Our Recommendation: Figma

Figma scores higher at 78/100 vs 70/100. If your design team is in Figma (and they probably are), the AI features are a natural upgrade.

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Choose Figma when...

Choose Figma if your team needs enterprise-level design capabilities. If your design team is in Figma (and they probably are), the AI features are a natural upgrade. Don't switch to Figma just for AI.

Choose Kittl when...

Choose Kittl if your team needs growth-level design capabilities. Growing fast for good reason. The vector capabilities set it apart from Canva for certain use cases.

Score Breakdown

Strategic Fit
8.5
7.5
Reliability
8.2
7
Compliance
7.5
7.5
Integration
7.8
7
Ethical AI
7.2
6.5
Scalability
8.5
8
Support
7.5
6.5
ROI
8
7.5
User Experience
8.5
7.5
Figma logoFigma
KittlKittl logo

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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.

Trusted by 10,000+ Directors and CMOs.