Designs AI vs Figma

Designs AI and Figma both serve the design space, but they target different segments of the market and solve fundamentally different problems. Designs AI positions as a growth-tier solution, while Figma aims at the enterprise segment.

Designs AI: Generate logos, videos, mockups, and social content from one platform — Designs AI covers the full visual stack without switching between design tools.

Figma: Collaborate on design with AI-powered features built in — Figma's AI assists with layouts and prototyping inside the tool your team already uses.

In our 9-dimension evaluation, Designs AI scores 8/100 and Figma scores 7.8/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Designs AI's key advantage: All-in-one creative suite with AI-powered logo maker, video maker, design maker, and copy generator.

Figma's key advantage: AI-powered Buzz for campaign asset generation, Figma Sites for design-to-web, and Make for prototyping.

Our take on Designs AI: Breadth over depth. Good for teams that need everything in one place and can accept good-enough quality.

Our take on Figma: If your design team is in Figma (and they probably are), the AI features are a natural upgrade. Don't switch to Figma just for AI.

Choose Designs AI if your team focuses on growth-stage marketing teams looking for design capabilities, breadth over depth. Choose Figma if you prioritize enterprise marketing teams needing design at scale, if your design team is in figma (and they probably are), the ai features are a natural upgrade.

Watch out: Designs AI — Good for teams that need everything in one place and can accept good-enough quality.. Figma — Don't switch to Figma just for AI..