Canva vs Figma

Canva and Figma both serve the design space, but they target different segments of the market and solve fundamentally different problems. Canva positions as a growth-tier solution, while Figma aims at the enterprise segment.

Canva: Create professional graphics without design skills — Canva's AI handles layouts, image generation, and brand templates for non-designers.

Figma: Collaborate on design with AI-powered features built in — Figma's AI assists with layouts and prototyping inside the tool your team already uses.

In our 9-dimension evaluation, Canva scores 72/100 and Figma scores 7.8/100. Canva pulls ahead with stronger scores across strategic fit, reliability, and ROI dimensions.

Canva's key advantage: Create professional graphics without design skills — Canva's AI handles layouts, image generation, a

Figma's key advantage: AI-powered Buzz for campaign asset generation, Figma Sites for design-to-web, and Make for prototyping.

Our take on Canva: The design tool for everyone who isn't a designer. The AI features accelerate an already excellent platform.

Our take on Figma: If your design team is in Figma (and they probably are), the AI features are a natural upgrade. Don't switch to Figma just for AI.

Choose Canva if your team focuses on growth teams, design workflows. Choose Figma if you prioritize enterprise marketing teams needing design at scale, if your design team is in figma (and they probably are), the ai features are a natural upgrade.

Watch out: Canva — Newer entry — full review in progress. Figma — Don't switch to Figma just for AI..