Braze vs Gong

Braze and Gong both serve the outreach-crm space, but they target different segments of the market and solve fundamentally different problems.

Braze: Orchestrate customer engagement across every channel — Braze coordinates email, push, and in-app messaging without siloed campaign management.

Gong: Turn sales conversations into pipeline intelligence — Gong analyzes calls and emails to surface deal risks without relying on rep self-reporting.

In our 9-dimension evaluation, Braze scores 78/100 and Gong scores 78/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Braze's key advantage: Orchestrate customer engagement across every channel — Braze coordinates email, push, and in-app mes

Gong's key advantage: Turn sales conversations into pipeline intelligence — Gong analyzes calls and emails to surface deal

Our take on Braze: The enterprise engagement platform. Extremely powerful but requires organizational commitment to realize value.

Our take on Gong: The revenue intelligence leader. The insights from actual customer conversations are more valuable than any CRM field.

Choose Braze if your team focuses on enterprise teams, outreach & crm workflows. Choose Gong if you prioritize enterprise teams, outreach & crm workflows.

Watch out: Braze — Newer entry — full review in progress. Gong — Newer entry — full review in progress.