AI-Ready CMO

Bardeen vs Make

Last updated: February 2026 · By AI-Ready CMO Editorial Team

AI Operations

Strategic Summary

Bardeen and Make both serve the operations space, but they target different segments of the market and solve fundamentally different problems.

Bardeen: Automate browser-based tasks without writing code — Bardeen learns your workflows and executes repetitive actions without technical setup.

Make: No-code workflow automation that connects marketing tools without requiring engineering resources or custom integrations.

In our 9-dimension evaluation, Bardeen scores 72/100 and Make scores 7.6/100. Bardeen pulls ahead with stronger scores across strategic fit, reliability, and ROI dimensions.

Bardeen's key advantage: Automate browser-based tasks without writing code — Bardeen learns your workflows and executes repet

Make's key advantage: Advanced workflow logic (branching, loops, iterators, data transformation) without code, enabling marketing ops to own complex automations independently

Our take on Bardeen: The most accessible automation tool. If Zapier feels too complex, start with Bardeen.

Choose Bardeen if your team focuses on growth teams, operations & automation workflows. Choose Make if you prioritize mid-market and enterprise marketing teams managing 10+ integrated tools, marketing operations leaders needing complex, conditional automation workflows.

Watch out: Bardeen — Newer entry — full review in progress. Make — Steep learning curve for non-technical users; mastering advanced features requires 2-4 weeks of dedicated training before teams move beyond basic work.

Our Recommendation: Bardeen

Bardeen scores 72/100 in our evaluation. The most accessible automation tool. If Zapier feels too complex, start with Bardeen.

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Choose Bardeen when...

Choose Bardeen if your team needs growth teams or operations & automation workflows. The most accessible automation tool. If Zapier feels too complex, start with Bardeen.

Choose Make when...

Choose Make if your team needs mid-market and enterprise marketing teams managing 10+ integrated tools or marketing operations leaders needing complex, conditional automation workflows.

Score Breakdown

Strategic Fit
7.5
8.2
Reliability
6.5
7.8
Compliance
7
7.2
Integration
7.5
8.5
Ethical AI
7
7
Scalability
7
7.9
Support
7
7.1
ROI
7.5
7.3
User Experience
7.5
7.5
Bardeen logoBardeen
MakeMake logo

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Get the Full AI Marketing Learning Path

Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.

Trusted by 10,000+ Directors and CMOs.