Adzooma vs Optimizely

Adzooma and Optimizely both serve the advertising space, but they target different segments of the market and solve fundamentally different problems. Adzooma positions as a growth-tier solution, while Optimizely aims at the enterprise segment.

Adzooma: AI-powered PPC auditing and optimization that catches campaign inefficiencies human managers routinely miss.

Optimizely: Run experiments and personalize content delivery in one platform — Optimizely handles A/B testing and AI-driven optimization without separate tooling.

In our 9-dimension evaluation, Adzooma scores 7.4/100 and Optimizely scores 78/100. Optimizely edges out with higher marks in strategic fit, reliability, and ROI dimensions.

Adzooma's key advantage: Automated issue detection identifies 50+ optimization opportunities (negative keywords, bid inefficiencies, quality score drains) that manual review misses, saving 5-10 hours monthly per account

Optimizely's key advantage: Run experiments and personalize content delivery in one platform — Optimizely handles A/B testing an

Our take on Adzooma: The free tier alone provides value. Useful as a second pair of eyes on your campaigns even if you have a dedicated PPC team.

Our take on Optimizely: The experimentation standard. If testing is core to your culture, Optimizely provides the infrastructure.

Choose Adzooma if your team focuses on mid-market brands managing $5k-$50k monthly ppc spend across multiple accounts, marketing teams without dedicated ppc specialists seeking continuous optimization. Choose Optimizely if you prioritize enterprise teams, advertising workflows.

Watch out: Adzooma — Optimization is tactical, not strategic—tool improves existing campaigns but won't redesign keyword strategy, audience targeting, or landing page alig. Optimizely — Newer entry — full review in progress.