ActiveCampaign AI vs Substack

ActiveCampaign AI and Substack both serve the email space, but they target different segments of the market and solve fundamentally different problems.

ActiveCampaign AI: Enterprise-grade AI automation that transforms customer data into predictive engagement workflows without requiring data science expertise.

Substack: Publish a newsletter with built-in subscriptions and audience growth — Substack handles writing, distribution, and payments without technical setup.

In our 9-dimension evaluation, ActiveCampaign AI scores 7.8/100 and Substack scores 68/100. Substack edges out with higher marks in strategic fit, reliability, and ROI dimensions.

ActiveCampaign AI's key advantage: Native AI integration eliminates data silos—predictive models train on real-time platform data without manual ETL or third-party connectors, reducing implementation friction.

Substack's key advantage: Publish a newsletter with built-in subscriptions and audience growth — Substack handles writing, dis

Our take on Substack: Our current platform. The AI writing is basic but the community and discovery features drove our migration decision.

Choose ActiveCampaign AI if your team focuses on mid-market to enterprise b2b saas companies with complex sales cycles, e-commerce organizations with high email volume and repeat customer bases. Choose Substack if you prioritize startup teams, outreach & crm workflows.

Watch out: ActiveCampaign AI — Requires 12+ months of historical data and 10,000+ monthly emails to train accurate models; smaller organizations often see minimal AI benefit relativ. Substack — Newer entry — full review in progress.