Clearbit

Clearbit is a B2B data enrichment and intelligence platform that automatically fills gaps in your CRM and marketing stack by appending company and person-level data to existing records. The core value proposition centers on real-time data enrichment—when a prospect visits your website or submits a form, Clearbit identifies their company, job title, industry, technology stack, and firmographic details without requiring manual research. It integrates directly with Salesforce, HubSpot, Marketo, and other major platforms, functioning as a silent data layer that continuously updates your database. The platform also offers reverse IP lookup capabilities, allowing you to identify anonymous website visitors and trigger targeted campaigns based on company characteristics rather than individual behavior alone.

What differentiates Clearbit from basic data providers is its emphasis on accuracy and real-time enrichment rather than bulk list purchases. The company maintains proprietary data collection methods, including web scraping, API integrations, and machine learning models that validate and cross-reference information across multiple sources. Unlike traditional data brokers, Clearbit positions itself as infrastructure for your existing workflows—it doesn't ask you to buy lists; it enriches the prospects already in your funnel. The platform's Reveal product specifically targets the anonymous visitor problem, identifying companies visiting your website with 40-50% accuracy rates depending on traffic volume. For teams managing high-volume inbound or using account-based marketing (ABM) strategies, this capability can meaningfully shift resource allocation toward high-intent, high-value accounts.

Clearbit's ROI calculation depends heavily on your current data quality and sales process maturity. For organizations with clean, well-maintained CRMs and established lead qualification processes, the incremental value of enrichment may not justify the per-contact or monthly costs—especially if your sales team already researches prospects manually or your conversion rates aren't sensitive to firmographic targeting. However, for mid-market and enterprise teams running ABM campaigns, managing high-volume inbound, or operating in competitive verticals where account intelligence drives deal velocity, Clearbit becomes strategically essential. The freemium tier offers limited enrichment (typically 100 monthly credits), making it suitable for testing but insufficient for production use at scale. Pricing scales with usage, which can become expensive for organizations enriching thousands of contacts monthly, so cost modeling against your actual lead volume is critical before committing.