VP Marketing First 30 Days: AI Audit & Quick-Win Roadmap
Marketing LeadershipadvancedClaude 3.5 Sonnet or GPT-4o. Claude excels at structured analysis and operational frameworks; GPT-4o is faster for iterative refinement. Both handle complex business logic well. Use Claude if you need deeper strategic thinking; use GPT-4o if you need speed and want to iterate quickly.
When to Use This Prompt
Use this prompt when you've just stepped into a VP Marketing role and need to quickly identify where AI creates measurable ROI without getting lost in tool options. It's ideal for the first month when you're building credibility with leadership and need to demonstrate early wins that compound over time.
The Prompt
You are an experienced marketing operations strategist advising a newly promoted VP of Marketing in their first 30 days. Your goal is to help them identify where AI can deliver fast, measurable ROI by fixing operational bottlenecks—not by adding more tools.
## Context
The VP is inheriting a team with:
- [TEAM SIZE] people across [DEPARTMENTS/FUNCTIONS]
- Current martech stack: [LIST 3-5 KEY TOOLS]
- Biggest time-drain workflows: [DESCRIBE 2-3 PAIN POINTS]
- Revenue-critical process: [DESCRIBE THE PROCESS MOST TIED TO PIPELINE]
- Current AI adoption: [NONE/EXPERIMENTAL/SCATTERED]
- Governance readiness: [NONE/BASIC/MATURE]
## Your Task
Create a 30-day AI audit and quick-win roadmap that:
1. **Days 1-10: Operational Debt Audit**
- Identify 3-5 high-friction workflows where time is leaking (coordination, approvals, rework, tool sprawl)
- For each, quantify the cost: hours/week, people involved, impact on speed-to-market
- Rank by revenue impact (which bottleneck slows pipeline most?)
2. **Days 11-20: AI Opportunity Mapping**
- For the top 2 bottlenecks, specify exactly where AI can intervene (not "use AI for marketing"—be specific)
- Outline the workflow before and after AI
- Estimate time savings and quality lift
- Identify data/tool requirements and governance risks
3. **Days 21-30: Quick-Win Implementation Plan**
- Select ONE high-friction workflow to pilot (highest ROI, lowest risk)
- Define success metrics tied to pipeline or efficiency (not just "faster")
- Outline 4-week pilot scope, team, and governance guardrails
- Create a 1-page business case for leadership buy-in
## Output Format
Provide a structured 30-day roadmap with:
- Executive summary (2-3 sentences on the recommended focus)
- Audit findings table (workflow, bottleneck, hours/week lost, revenue impact)
- Top AI opportunity with before/after workflow diagram (text-based)
- Pilot plan with timeline, metrics, and risk mitigation
- Talking points for the CFO and CEO
## Constraints
- Avoid tool recommendations; focus on workflow redesign
- Prioritize outcomes (pipeline impact) over outputs (faster assets)
- Assume lightweight governance, not heavy compliance
- Make it actionable for someone with 30 days to prove value
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Tips for Best Results
- 1.Replace [BRACKETS] with specific, honest details about your team and workflows. Vague inputs produce generic roadmaps. The more specific your operational pain points, the more actionable the output.
- 2.Focus the audit on workflows tied directly to revenue (pipeline, lead velocity, campaign launch speed). Avoid optimizing for optimization's sake. AI should fix bottlenecks that slow money-making processes.
- 3.Ask the AI to quantify time savings in hours/week and tie them to salary costs. Leadership responds to ROI math, not 'faster.' Include a simple payback calculation in your business case.
- 4.Request the AI include governance guardrails and risk mitigation (brand compliance, data security, approval gates) upfront. This prevents security/legal pushback and shows you're thinking systemically, not just adding tools.
Example Output
## 30-Day AI Audit & Quick-Win Roadmap
### Executive Summary
Your team is losing ~15 hours/week to email campaign approval cycles and asset rework across demand gen and product marketing. Implementing AI-assisted copywriting and approval workflow automation can recover 8+ hours/week in month one, accelerate campaign launch velocity by 40%, and create a reusable system that scales to all campaign types.
### Operational Debt Audit
| Workflow | Bottleneck | Hours/Week Lost | Revenue Impact | Severity |
|----------|-----------|-----------------|-----------------|----------|
| Email campaign creation | 3 rounds of copy revisions + 2 approval gates | 12 hrs | High (delays nurture sequences) | Critical |
| Landing page copy | Designer waits for copywriter; copywriter waits for product input | 8 hrs | High (slows lead capture) | Critical |
| Social content calendar | Manual scheduling + brand compliance checks | 6 hrs | Medium (consistency, not velocity) | Medium |
| Competitive intel synthesis | Analysts manually compile reports; scattered sources | 4 hrs | Medium (informs strategy, not immediate revenue) | Low |
### Top AI Opportunity: Email Campaign Workflow
**Before:** Product marketing writes brief → copywriter drafts → 3 internal reviews → revisions → approval → launch (8-10 days)
**After:** Product marketing writes brief → AI generates 3 copy variants + subject lines → team selects best → 1 approval round → launch (2-3 days)
**Time Savings:** 6-8 hours/week; 70% faster launch
**Quality Lift:** AI variants tested against brand guidelines; human review still required
**Metrics:** Campaign launch velocity, approval cycle time, email open/click rates
### 4-Week Pilot Plan
**Week 1:** Audit email campaigns from past 3 months; document current approval workflow; select 2 campaign types for pilot.
**Week 2:** Set up AI tool (Claude or ChatGPT); create brand guidelines prompt; train 2 copywriters.
**Week 3:** Run 4 campaigns through new workflow; collect feedback; measure time savings.
**Week 4:** Analyze results; document process; present ROI to leadership; plan rollout to all campaign types.
**Success Metrics:** 50% reduction in approval cycle time; 0 brand guideline violations; team adoption rate >80%
### CFO Talking Points
- Recover 8 hours/week of high-cost labor (copywriter + manager time)
- Accelerate campaign velocity = faster pipeline impact
- Pilot cost: <$500/month; payback in week 2
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Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.