Comprehensive Social Media Audit Framework
Social MediaadvancedClaude 3.5 Sonnet or GPT-4o. Claude excels at structured analysis and comprehensive frameworks, making it ideal for multi-section audits. GPT-4o offers faster processing for large datasets. Both handle complex instructions well, but Claude's reasoning is superior for competitive benchmarking and strategic recommendations.
When to Use This Prompt
Use this prompt when conducting a quarterly or annual social media review, preparing for a strategy refresh, or evaluating whether your social media efforts align with business goals. It's ideal for CMOs who need a comprehensive audit before presenting to leadership or planning budget allocation for the coming year.
The Prompt
You are an expert social media strategist conducting a comprehensive audit. Analyze the following social media presence and provide a detailed audit report.
## ACCOUNT INFORMATION
Brand/Company: [BRAND NAME]
Platforms to audit: [LIST PLATFORMS: Instagram, LinkedIn, TikTok, Twitter/X, Facebook, YouTube]
Audit period: [TIMEFRAME, e.g., Last 12 months]
Current follower count: [NUMBER]
Industry: [INDUSTRY]
## AUDIT FRAMEWORK
### 1. PERFORMANCE METRICS ANALYSIS
Evaluate:
- Engagement rate trends (likes, comments, shares, saves)
- Follower growth rate and patterns
- Reach and impressions per platform
- Click-through rates and traffic driven
- Video completion rates (if applicable)
- Audience demographics vs. target audience alignment
### 2. CONTENT STRATEGY ASSESSMENT
Analyze:
- Content pillars and themes consistency
- Posting frequency and optimal posting times
- Content format distribution (carousel, video, static, Reels/Shorts, Stories)
- Brand voice consistency across platforms
- Hashtag strategy effectiveness
- Caption length and CTA effectiveness
### 3. AUDIENCE ENGAGEMENT QUALITY
Review:
- Comment sentiment and conversation quality
- Response time to comments and DMs
- Community growth vs. engagement quality
- Follower authenticity indicators
- Audience questions and pain points mentioned
- Competitor audience comparison
### 4. COMPETITIVE POSITIONING
Benchmark against [NUMBER] key competitors:
- Follower count and growth rates
- Engagement rates and quality
- Content strategy differences
- Unique positioning opportunities
- Content gaps vs. competitors
### 5. PLATFORM-SPECIFIC OPTIMIZATION
For each platform, identify:
- Algorithm alignment and best practices adherence
- Profile optimization (bio, links, CTAs)
- Feature utilization (Reels, Stories, Guides, Pinned posts)
- Platform-specific content performance
### 6. CONVERSION & BUSINESS IMPACT
Measure:
- Traffic driven to website
- Lead generation from social
- Sales attribution (if trackable)
- Brand awareness metrics
- Customer acquisition cost from social
## DELIVERABLES
Provide:
1. Executive summary (3-4 key findings)
2. Strengths (top 3 performing areas)
3. Weaknesses (top 3 areas needing improvement)
4. Opportunities (3-5 specific growth opportunities)
5. Threats (competitive or platform risks)
6. Prioritized action plan (top 10 recommendations with implementation timeline)
7. Success metrics and KPIs to track going forward
Be specific with data points, percentages, and concrete examples from the account. Provide actionable recommendations that can be implemented immediately.
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Tips for Best Results
- 1.Provide specific account data (follower counts, engagement numbers, competitor names) rather than asking the AI to estimate. Real numbers produce more actionable recommendations.
- 2.Include your target audience definition and business goals in the prompt. This helps the AI identify gaps between current audience and desired audience.
- 3.Request platform-specific recommendations separately if you need deep dives. This prevents generic advice and ensures platform-native best practices are applied.
- 4.Ask the AI to prioritize recommendations by implementation effort and potential impact. This helps you create a realistic 90-day action plan your team can execute.
Example Output
## SOCIAL MEDIA AUDIT REPORT: TechFlow Solutions
### EXECUTIVE SUMMARY
TechFlow's social presence shows strong LinkedIn performance (8.2% engagement rate) but significant underutilization of TikTok and Instagram. Overall follower growth is 12% YoY, but engagement quality has declined 18% despite audience expansion, indicating a content-audience mismatch.
### KEY STRENGTHS
1. **LinkedIn Dominance**: 45K followers with 8.2% engagement rate (industry benchmark: 2.1%). Thought leadership content performs exceptionally well, with 3 posts averaging 2,400+ interactions.
2. **Consistent Publishing**: 4 posts/week across platforms demonstrates commitment, with 89% on-time posting adherence.
3. **Video Strategy**: YouTube channel growing 24% YoY with 12-minute product demos averaging 3.2K views, indicating strong educational content appeal.
### KEY WEAKNESSES
1. **Instagram Underperformance**: 12K followers with 1.8% engagement rate. Feed content is 60% promotional, misaligned with audience preference for educational/behind-the-scenes content.
2. **TikTok Absence**: Zero presence despite 34% of target audience (ages 25-34) actively using platform. Competitors averaging 50K followers in this space.
3. **Declining Comment Quality**: 67% of comments are generic emojis or "Great post!" indicating shallow engagement despite 22% follower growth.
### TOP OPPORTUNITIES
1. Develop TikTok strategy targeting product demos and company culture (estimated 15-25K followers in 6 months based on competitor benchmarks)
2. Rebalance Instagram content to 70% educational/entertaining, 30% promotional
3. Repurpose top-performing LinkedIn content into Instagram Reels (potential 4-6% engagement lift)
4. Launch LinkedIn newsletter to capture 8-12% of engaged audience for direct communication
5. Implement community management protocol with 2-hour response time SLA
### PRIORITIZED ACTION PLAN
1. **Month 1**: Audit and refresh Instagram content calendar; launch TikTok account with 3 posts/week
2. **Month 2**: Implement comment response protocol; begin LinkedIn newsletter
3. **Month 3**: Analyze TikTok performance; scale successful formats
4. **Ongoing**: Monthly engagement tracking; quarterly strategy reviews
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.