Search Intent Classifier for Keyword Research
SEO & SearchbeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at semantic understanding and consistent categorization. Claude is slightly more reliable for nuanced intent distinctions; GPT-4o processes larger batches faster.
When to Use This Prompt
Use this prompt when you need to quickly categorize a batch of keywords to inform your content strategy and SEO roadmap. It's especially valuable when planning which pages to create, optimize, or prioritize based on user intent alignment with your business goals.
The Prompt
Analyze the following search queries and classify each one by search intent. For each query, identify whether the user is looking for information, trying to make a purchase, seeking a specific website, or comparing options.
## Instructions
1. Review each search query provided below
2. Assign one primary intent category: Informational, Navigational, Commercial, or Transactional
3. Provide a brief explanation (1-2 sentences) for your classification
4. Suggest the type of content or page that would best satisfy this search intent
## Search Intent Categories
- **Informational**: User wants to learn something or find answers ("how to", "what is", "best practices")
- **Navigational**: User is trying to reach a specific website or page (brand name + modifier)
- **Commercial**: User is researching products/services before buying ("best", "reviews", "comparison")
- **Transactional**: User is ready to buy or take immediate action ("buy", "order", "sign up")
## Search Queries to Classify
[INSERT YOUR SEARCH QUERIES HERE - one per line]
## Output Format
Provide results in a clear table with columns: Query | Intent | Explanation | Recommended Content Type
After the table, provide a brief summary of the intent distribution across all queries.
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.
Tips for Best Results
- 1.Include 15-30 keywords per prompt for optimal batch processing. Larger batches may reduce consistency in classification.
- 2.Add your target audience context (e.g., 'B2B SaaS' or 'ecommerce') to improve intent accuracy for industry-specific queries.
- 3.Cross-reference results with your Google Search Console data to validate classifications against actual user behavior on your site.
- 4.Use intent classifications to map keywords to your existing content and identify content gaps where you're missing transactional or commercial opportunities.
Example Output
| Query | Intent | Explanation | Recommended Content Type |
|-------|--------|-------------|------------------------|
| how to write a product brief | Informational | User seeks guidance on a process or best practice | How-to guide, tutorial, or template |
| Slack pricing | Commercial | User is comparing pricing options before deciding | Pricing page, comparison guide, or case study |
| HubSpot login | Navigational | User wants to access a specific platform | Direct link to login page or branded search ad |
| buy project management software | Transactional | User is ready to purchase and comparing options | Product pages, free trials, or demo requests |
| content marketing strategy | Informational | User wants to understand concepts and frameworks | Comprehensive guide, framework article, or webinar |
**Intent Distribution Summary:**
Your keyword set is 40% Informational, 20% Commercial, 20% Transactional, and 20% Navigational. This suggests a strong opportunity to create educational content while maintaining product-focused pages for users further along the buyer journey.
Related Prompts
Related Reading
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.