Cart Abandonment Email Sequence Generator
Email MarketingintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at maintaining consistent brand voice across multiple emails and creates more natural, conversational copy. GPT-4o offers faster generation and strong subject line optimization. Both handle the multi-email structure equally well.
When to Use This Prompt
Use this prompt when you need to create a multi-touch cart abandonment campaign that recovers lost revenue. It's ideal for e-commerce teams launching new sequences or optimizing existing ones with AI-generated copy that balances urgency with customer empathy.
The Prompt
Create a [NUMBER]-email cart abandonment sequence for [PRODUCT_TYPE] sold on [PLATFORM]. The customer abandoned their cart containing [PRODUCT_DETAILS] valued at approximately [PRICE_RANGE].
## Sequence Requirements
**Target Audience:** [CUSTOMER_SEGMENT] (e.g., first-time buyers, repeat customers, high-value accounts)
**Brand Voice:** [BRAND_TONE] (e.g., professional, playful, urgent, empathetic)
**Key Selling Points to Emphasize:**
- [POINT_1]
- [POINT_2]
- [POINT_3]
**Incentives Available:**
- Discount percentage: [DISCOUNT]%
- Free shipping: [YES/NO]
- Limited-time offer: [YES/NO] (expires in [TIMEFRAME])
- Bundle deal: [OPTIONAL_DETAILS]
## Email Specifications
For each email in the sequence:
1. Write a compelling subject line (under 50 characters)
2. Create a preview text (under 100 characters)
3. Write the email body (150-250 words)
4. Include a clear CTA button text
5. Suggest optimal send time relative to abandonment
## Sequence Timing
- Email 1: [HOURS] hours after abandonment
- Email 2: [HOURS] hours after Email 1
- Email 3: [HOURS] hours after Email 2
## Additional Context
**Competitive Advantage:** [UNIQUE_SELLING_POINT]
**Pain Point Addressed:** [CUSTOMER_PAIN]
**Fallback Option:** If customer doesn't convert, suggest a [ALTERNATIVE_OFFER] (e.g., product recommendation, loyalty program enrollment)
Format the output as a clear, numbered sequence with each email's components clearly labeled. Ensure each email builds urgency while maintaining brand consistency.
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Tips for Best Results
- 1.Replace all [BRACKETS] with specific details before pasting into AI. Vague inputs produce generic sequences; specific context generates personalized, conversion-focused copy.
- 2.Test different incentive combinations in separate prompts. Run A/B tests on discount percentage vs. free shipping vs. urgency messaging to identify what resonates with your audience.
- 3.Adjust timing based on your product category and customer behavior data. Fashion typically performs better with 1-hour first email; B2B SaaS often needs 24-hour gaps between touches.
- 4.Use the fallback option strategically. If your discount doesn't convert, AI can quickly generate alternative sequences (loyalty enrollment, product recommendations) without rebuilding from scratch.
Example Output
## Cart Abandonment Sequence for Premium Skincare Products
### Email 1: Gentle Reminder (2 hours after abandonment)
**Subject Line:** Your glow is waiting ✨
**Preview Text:** Complete your order and get free shipping
Hi [First Name],
We noticed you left something special in your cart—our bestselling Vitamin C Serum and Retinol Night Cream.
These two products work beautifully together to transform your skin in just 4 weeks. Thousands of customers have already experienced visible results, and we'd love for you to join them.
Your cart is reserved for the next 24 hours. Complete your purchase now and receive FREE SHIPPING on this order.
[Shop Now]
Questions? Our skincare experts are here to help.
Best,
[Brand Name]
**CTA Button:** Complete My Order
**Send Time:** 2 hours post-abandonment
---
### Email 2: Social Proof & Incentive (24 hours after Email 1)
**Subject Line:** See why 50K+ customers love this combo
**Preview Text:** 15% off your order + free shipping ends tonight
Hi [First Name],
Still thinking about it? Here's what our customers are saying:
"My skin has never looked better. These products are life-changing." — Sarah M., verified buyer
"Finally found something that actually works. Worth every penny." — Jessica T., verified buyer
We're extending a special offer just for you: 15% off your entire order PLUS free shipping. This deal expires tonight at midnight.
[Claim Your 15% Off]
**CTA Button:** Get 15% Off Now
**Send Time:** 24 hours after Email 1
---
### Email 3: Final Chance & Alternative (48 hours after Email 2)
**Subject Line:** Last chance: Your 15% discount expires in 2 hours
**Preview Text:** Don't miss out on this exclusive offer
Hi [First Name],
This is your final reminder: your exclusive 15% discount expires in just 2 hours.
If you have any questions about these products, our skincare specialists are standing by to help. Or, if you'd like to explore other options, we've curated a personalized collection based on your skin type.
[Complete Purchase] or [See Recommendations]
**CTA Button:** Complete Purchase
**Send Time:** 48 hours after Email 2
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.